How Social Media Can Strengthen Your Business

Social media can be used to grow your business in more ways than you probably realize. The most obvious benefit to social media is the engagement you get from your audience, which is certainly important. But there are other ways that you can be using social media to enhance your business, and it’s important to realize these benefits so that you can incorporate them into your campaigns. Imagine being able to accomplish two goals in one!
 
Let’s take a look at a few ways that you can use social media to increase success.
 
Reputation Management
 
If you want to know what people are saying about your business, social media is a great place to start. Social platforms like Facebook are some of the first avenues that customers go down when they want to share their experiences. People feel compelled to do this because they want to let others know what to expect.
 
Sometimes, there are mistakes made and it will be up to you to repair the damage. Other times, there may be a recurring problem or a lot of negative reviews that dampen your reputation. This is bad. Luckily, social media can help.
 
Social media is an excellent platform for addressing customer complaints and promoting positive reviews. If there is a negative comment about your business, you can reach out to the customer and ask them to contact you directly.
 
Brand Awareness
 
Most customers don’t convert on the first interaction with a brand. This means that your brand will need to stay front and center as the customer moves through the buying funnel. Social media is a great way to do this, as it builds trust and loyalty. You can establish a voice  for your company by posting valuable content. You can also reach out to your audience on a personal level by asking questions, requesting feedback and more.
 
Brand awareness is also important for those who have had no interaction with your brand. Even though they may not be customers of yours, you can still share information on social media to introduce yourself to them.
 
Customer Service
 
Your company needs to be available 24 hours a day, and the best way to accomplish this is by being active on social media. By keeping active profiles, customers feel like they can contact you at any time and you’ll receive the message fairly quickly. You’ll need to manage your social account very well, but the payoff will be worth it. By responding quickly, you can build customer trust and ensure that your customers are satisfied each and every time.
 
Marketing Research
 
If you want to learn more about your customers, gather data directly from social media. No fancy studies or research needed; it’s free! Social media provides you with a platform for communicating with your fans and followers, so reach out to them and ask questions, request feedback, start a discussion or initiate a poll. You can also see all of your engagement and activity so you know which demographics you’re connecting with.
 
Need help finding how social media can work for you? WSI Net Advantage has you covered. Give us a call today at 510-687-9737 or fill out our contact form to schedule a consultation.